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Al Benke - "Studio Marketing and the Millennial Mindset"

  • July 17, 2019
  • 6:30 PM
  • Olympia Hills Golf and Country Club

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"Studio Marketing and the Millennial Mindset" by Al Benke

We all know that no matter how great your photography is, marketing is what gets clients into your studio. As the photographic industry gets more and more saturated with start-up studios, it’s important to set yourself apart from the pack.  More than ever, adapting to the age of digital marketing has become a necessity for photographers as our Millennial clientele base has become the largest generation of consumers in almost 80 years
In this class, Al will discuss the main marketing strategies that Behnke Fine portraiture uses to get clients into their studio. He will show you how the Behnkes use hands-on marketing campaigns and partnership marketing to engage with new clients and keep their studio in the public eye. In addition, and perhaps most importantly, he will discuss how the Behnkes use social media marketing and client psychology as a tool to engage with a new wave of prospective Millennial clients (as well as established clients) to keep them coming back year after year. 
Sometimes all it takes is a willingness to connect with people to succeed!




"Professional Photographers of San Antonio, Inc." is a 501(c)6 non-profit organization.  San Antonio, TX 78260