Kim Hartz - "Branding 101"
Mark McCall M. Photog. M. Artist Cr.CPP
Follow Mark's journey into the often scary world of PPA Print Competition.
Nothing will increase the level of your work more quickly that competing in print competition. Learn the ins and outs of the competition world and how to get those scores into merit territory.
Mark's approach turns the 12 Elements of Print Competition on its head! See Mark's version of the 12 Elements and you'll be totally surprised at what Judges react to.
*One type of image almost always merits. Find out what it is and how to create it. Better yet, learn how to pay for it.
*Two subjects are usually better than one, find out why.
*One thing will drive down the score of any competition print. Find out what it is.
*Learn how to squeeze an extra point or two by paying more close attention to an often
overlooked area...the mat!!!
*Learn the difference between the degree plans and how to shoot for each.
*Storytelling goes a long way. Learn to tell or create a story within your image that can make a
less-than-perfect image score much higher.
*Find out what type of paper to use with what type of image.
*What mounting material?...yes, it makes a difference.
*Learn about printing, subject matter, where to find inspiration and most importantly, learn what
the judges are looking for and what they'll ding you for.
Mark McCall owns a boutique New York warehouse style studio in the historic district of downtown Lubbock, Tx.
McCall Professional Imaging was one of the first fully digitally integrated studios in Texas and is an industry expert at file handling, manipulation and processing.
His client list is a cross section of business; Texas Tech University, Nike,
JBL, Huggies, Dell, Taco Villa Corp., Coca Cola and many more.
Mark is Chairman of TPPA's Print Competition Committee and holds all three Degrees from PPA. He has judged in PPA Affiliate Photographic Competitions in Texas, Oklahoma, Colorado, New Mexico, Arkansas, New Hampshire, Mississippi, Alabama and Virginia.
More information coming soon...
"Professional Photographers of San Antonio, Inc." is a 501(c)6 non-profit organization. San Antonio, TX 78260